About - Define American

Our innovative mission

Define American is a culture change organization that uses the power of narrative to humanize conversations about immigrants. Our advocacy within news, entertainment, and digital media is creating an America where everyone belongs.

We’ve been recognized by Fast Company as one of the most innovative companies in the world for causing a stir by leveraging the power of television networks to make the world more equitable and for reshaping American public opinion. We humanize the conversation on immigration through television consulting, original content development and production, media advocacy, and live events. Define American has consulted on more than 45 films and television projects, such as Grey’s Anatomy and Superstore, spanning networks like ABC and NBC and streaming platforms such as Netflix and Hulu.

Support our work

Entertainment Media

At Define American, we believe that powerful storytelling is the catalyst that can reshape our country’s immigration narrative and generate significant cultural change.
We partner with some of the biggest influencers in Hollywood, and leverage the power of media and entertainment to create a new rhetoric and cultural relevancy around this crucial topic.

Learn More

News Media

See our latest press releases and media hits. Members of the media can contact our communications team, and download fact sheets.

Learn More


From digital awareness campaigns to on the ground events, we’re using the power of our stories to fight anti-immigrant hate.

Learn more

Our Team

Define American was founded in April 2011 by Jose Antonio Vargas with Jake Brewer, Jehmu Greene, and Alicia Menendez.

Meet The Team

Define American is a 501(c)3 non-profit organization. All donations are 100% tax-deductible. EIN: 46-4610491.

You can contact us at: Define American c/o Launch Louisville 822 East Broadway Louisville, KY 40204
Tel: 813-575-4188
Email: [email protected]